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About us

Sponsorship Boost understands that the core mission of every association is to grow, in both impact and size, and we help our association clients achieve this goal by prioritizing the generation of non-dues revenue.
Sponsorship Boost creates customized strategies to help your association move to the next level. By combining our expertise, technology, and knowledge of industry best practices, Sponsorship Boost provides associations with additional revenue-generating solutions in three main areas: Exhibits and Sponsorships, Digital Advertising Sales, and Sponsorship Infrastructure Development. We have more than 20 years of experience working with association conferences of varying size and scope, and are experts in substantial revenue development and sales of association courses, conferences, and meetings.
Sponsorship Boost is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.

Our Specialties

We specialize in the following areas:

Medical Associations – We have worked with medical association meetings for 20 years and understand the many guidelines that affect the exhibitors and sponsors of these meetings. Our experience in dealing with the accrediting bodies and individual companies is reflected in the prospectus creation. Understanding the delicate balance needed for medical association meetings, we create exhibit and sponsorship packages that are acceptable to accreditors and beneficial for attendees and sponsors.

Scientific Societies – Our clients include many scientific societies who rely upon our team to develop a prospectus that showcases the research, education, and networking opportunities of their events.

Energy Associations – Our work with associations in the energy field extends from annual energy association events, to international events, to the creation of a new 350 exhibitor conference with thousands of attendees designed to showcase innovative solutions, thought leadership, and educational opportunities in the hydropower industry.

Education Associations – We have more than a decade of experience working with education associations as they plan their events, and we are able to create a prospectus that attracts exhibiting and sponsoring companies to compliment the associations’ goals of networking, research, professional development, and advocacy.

Our Strengths

We know associations.
We know how important non-dues revenue can be to association missions. We understand the delicate balance between volunteers and staff. We can increase revenue in creative ways while adhering to industry best practices.

Prospectus Creation

Our biggest strength is the creation of the exhibitor/ sponsorship prospectus.
We invest substantial time and effort into creating this document that describes the attendee demographics or reader visibility as well the specific exhibits or sponsorships. We detail the benefits and describe all the reasons why a company should invest in the event or communication vehicle.
By strategizing in the beginning, we can more easily sell the exhibits and sponsorships to interested parties.

sales technology

Our technology drives our sales actions.
We utilize SalesForce to compile contact information, compile leads and track opportunity stages. We have invested heavily in a custom SalesForce edition to track leads and conversion ratios. All of our Contact leads are gathered through, LinkedIn and online research. Our marketing surveys and eblasts are processed through Constant Contact to guarantee professional design, accurate tracking and worthwhile reports.
Our custom technology helps us find potential exhibitors, sponsors or advertisers and close sales.


Our focus is only revenue creation, not conference event planning.
Our staffing, infrastructure, training, and industry education revolves around raising revenue. We won’t get sidetracked with speaker changes, room set-up labor issues, AV difficulties, or registration infrastructure.
We are the experts in event-based non-dues revenue – let us maximize your revenue with our single-minded focus.

Our Values


We work together - internally, between sales and operations, and externally with our clients as ONE team to produce a successful tradeshow.

Innovative Revenue

We create unique sponsorships and modern exhibit halls that maximize revenue for our clients while providing significant marketing value for the exhibitors/sponsors.

Expertise and Distinction

We value and respect our employees, encourage their development and reward their performance. This translates into a talented and engaged workforce that provides excellence in both sales and operations for your tradeshow.

Transparency through Technology

We guarantee that our sales approach is completely transparent to both clients and exhibitors/sponsors. Our online portal makes it easy for clients to access sales reports and for exhibitors/ sponsors to view invoices and resources.

Member Empathy

Although we focus on sales, we understand that our work funds important association programs that solve member needs. We will always balance revenue creation with what the association and members want.

Our Team

We succeed when you succeed!
Sponsorship Boost can provide you with customized service dedicated to increasing revenue. Our expert staff provides unparalleled customer service in a teamwork atmosphere.

Jennifer Kerhin, MBA, CEM, CMP
Chief Executive Officer

Jennifer Kerhin, CEO of Sponsorship Boost LLC, has more than 20 years experience working with association tradeshows and business development functions. Jennifer has a certification of exhibition management (CEM), an MBA from the Johns Hopkins University and substantial executive-level association experience. 

She founded Sponsorship Boost to support the mission of associations by increasing their non-dues revenue through exhibits and sponsorships. Sponsorship Boost helps associations create non-dues based revenue through exhibits, sponsorships, advertising and corporate partnerships. 

Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE. She has been a speaker at ASAE’s Annual Meeting and IAEE’s ExpoExpo! She also founded the IAEE DC Chapter Women Leadership bookclub. 

Operations Team

Linda Cohen
Operations Manager

Linda is an Operations Manager responsible for all exhibit and sponsorship operations for a wide variety of clients. Her forte is managing deadlines and ensuring the accuracy of written and financial reports. Linda works with the company Marketing Team writing the Sponsorship Boost blog posts, and her hobbies include sewing and golf.

Dana Jones
Operations Manager

Dana Jones is an Operations Manager at Sponsorship Boost. In this role, she provides full support for the Operations team, including symposia and exhibitor education. Dana also participates on the Marketing Team working with the company website.

Lacey Kishter
Operations Manager

Lacey is an Operations Manager at Sponsorship Boost for a wide variety of clients and has been in the Events Industry for 5 years. She is wonderful at exhibit hall floorplans and problem-solving. In her spare time, she volunteers planning Japanese Anime and Culture Conventions. Lacey is the proud recipient of an IAEE Award in 2019 – Top 20 under 30.

Katie Owings, CEM, DES
Director of Operations

Katie has been working at Sponsorship Boost for over 4 years now and oversees our operations department to uphold industry best practices. Her teamwork persona is perfectly suited for the events industry. She is the proud recipient of an IAEE Award in 2018 – Top 20 under 30 and is Certified in Exhibition Management.

Meg Szulinski
Symposia Coordinator

Meg Szulinski provides substantial logistics support for a variety of educational events, as well as working exclusively on medical and scientific symposia for exhibitors. She has 7+ years of in-depth on-site event management experience. Known for her quick smile and fantastic customer service attitude, Meg genuinely enjoys working closely with association management, event owners, and third-party vendors. Her goal is to ensure conference attendees come away with a value-added experience.

Sales Team

Noelle Acaso
Sales Coordinator

Noelle provides sales, research, and administrative support for the entire Sponsorship Boost team. She performs thorough research of our clients' industries and assists the Sales team with outreach.

Deanne Rockola Altman
Project Manager, Senior Sales Manager

Deanne is a Sponsorship Infrastructure Development Project Manager, and Senior Sales Manager. She excels at creating prospectuses, developing sales strategies, and managing deadlines. Her comprehensive view of each convention helps her strategize to maximize exhibit hall traffic. When not at work or being a chauffeur to her busy girls, she loves Canada, nature, hiking, and spending time on the back porch drinking coffee with her husband.

Alexa Cusuman
Sales Coordinator

Alexa is one of the Sales Coordinators at Sponsorship Boost. In this role, she is responsible for researching prospective exhibitors and sponsors for a variety of clients. Alexa also provides support to the Sales and Marketing team by assisting with our outreach.

Danielle Frisby
Sales Manager

Danielle Frisby is a Sales Manager with natural abilities in sponsorship sales. She primarily works with our public health and education clients. Her sales persona on the phone is wonderful. Danielle’s creative outlet is gift giving.

Denise Fumagalli
Sales Manager

Denise Fumagalli is a Sales Manager that works in the energy and education tradeshow and event arena. Denise is a relationship builder and enjoys working with her clients and team members.

Andrea Schermerhorn, CEM, DES
Sr. Sales Manager

Andrea is a Senior Sales Manager who works with our medical associations and is well versed in PhRMA, AdvaMed, and ACCME guidelines. She is fantastic at creating new sponsorships that excite both attendees and sponsors. Andrea’s creative outlet is planning bull roasts, bingos, and galas.

Michelle Wescott,
HMCC Sales Manager

Michelle is one of our Sales Managers and has over 20 years of experience in sales in the hotel/resort industry. She primarily works with our medical associations and has her Healthcare Meeting Compliance Certificate (HMCC). When not working, she enjoys reading Elin Hilderbrand novels and watching her kids participate in sports.

Brooke Zerrlaut
Executive Assistant

Brooke Zerrlaut is an Executive Assistant at Sponsorship Boost and has been in the Events Industry for over 10 years. Brooke provides research and administrative support for the entire team. When not taking care of her daughters or dogs, Brooke volunteers planning an educational Asian culture convention.

CadmiumCD Experts

Our staff of 14 provides unparalleled service in a teamwork atmosphere – all while being experts on the CadmiumCD products, including the Expo harvester, Virtual Expo Core, Educational harvester, Mobile App, and Website.

Virtual Events
We create innovative sponsorship & advertising opportunities that fit the Cadmium platform and your event. We sell sponsored content, virtual exhibit booths, and platform advertising and then manage all the deliverables so you don’t have to! We have already sold/managed 10 virtual expos on the Cadmium platform in the past year. Please read our case studies below to find out how we can help you.
In-person Events
Now that live events have resumed, we can sell/manage your exhibits and sponsorships. Our 10+ years of experience of creating innovative sponsorships and tradeshows can help you transition back to live events. We utilize the Cadmium Expo product for online floorplans and sales and the educational harvester for educational content sponsorships, such as TED style talks, exhibitor theatres and symposia.

Memberships & affiliations

We believe in associations.
Sponsorship Boost values the knowledge and networking that can be gained as members of associations. Here is the list of associations in which we belong.